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THE HOW TO [BLANK] LIKE A MARKETER BLOG

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Sorry, But You're Probably Making One of These Buyer Persona Mistakes

Dec 2, 2020
5 min

Sorry, But You're Probably Making One of These Buyer Persona Mistakes

I hate to break it to you, but if you’re like 90% of the marketers I know, your buyer personas are all wrong. Sure, we’ve all read the...

What Does It Mean to "Write Like a Marketer?"

Oct 28, 2020
4 min

What Does It Mean to "Write Like a Marketer?"

Writing is writing is writing, right? Wrong. Just like every conversation you have, every word you write should have a specific purpose....

Is Writer's Block the New Stage Fright?

Sep 23, 2020
5 min

Is Writer's Block the New Stage Fright?

The way we communicate is changing, and more of our professional conversations are shifting toward the written word. When conversations...

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