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Sorry, But You're Probably Making One of These Buyer Persona Mistakes

Sorry, But You're Probably Making One of These Buyer Persona Mistakes

Sorry, But You're Probably Making One of These Buyer Persona Mistakes

I hate to break it to you, but if you’re like 90% of the marketers I know, your buyer personas are all wrong. Sure, we’ve all read the...

Dec 2, 20205 min read

What Does It Mean to "Write Like a Marketer?"

What Does It Mean to "Write Like a Marketer?"

What Does It Mean to "Write Like a Marketer?"

Writing is writing is writing, right? Wrong. Just like every conversation you have, every word you write should have a specific purpose....

Oct 28, 20204 min read

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