Ali SmithDec 2, 20205 minSorry, But You're Probably Making One of These Buyer Persona MistakesI hate to break it to you, but if you’re like 90% of the marketers I know, your buyer personas are all wrong. Sure, we’ve all read the...
Ali SmithOct 28, 20204 minWhat Does It Mean to "Write Like a Marketer?"Writing is writing is writing, right? Wrong. Just like every conversation you have, every word you write should have a specific purpose....