Sorry, But You're Probably Making One of These Buyer Persona Mistakes
I hate to break it to you, but if you’re like 90% of the marketers I know, your buyer personas are all wrong. Sure, we’ve all read the...
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Ali Smith
- Oct 28, 2020
- 4 min
What Does It Mean to "Write Like a Marketer?"
Writing is writing is writing, right? Wrong. Just like every conversation you have, every word you write should have a specific purpose....
Ali Smith
- Sep 23, 2020
- 5 min
Is Writer's Block the New Stage Fright?
The way we communicate is changing, and more of our professional conversations are shifting toward the written word. When conversations...
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