I HELP SMALL BUSINESS OWNERS CREATE AND SCALE DIGITAL MARKETING CAMPAIGNS WITHOUT THE HELP OF AN AGENCY.
Entrepreneurs are the most qualified people on the planet to market their own products, services, and brands. But, sometimes you just need a little help. That's where I come in.
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Now, I'm not advocating against professional help. As a career in-house marketing expert and former agency COO that would be well...stupid.
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But it is possible to start getting results without retaining a team of experts or allocating a massive budget to campaigns and concepts you don’t understand. In fact, you need to understand how critical marketing is, and have a headstart on a few initiatives, before hiring a team or an agency to scale your efforts to be successful.
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I’ve spent the last decade (ok, plus) helping companies implement and scale sustainable cross-channel digital marketing and demand generation campaigns from zero and with little to no budget. (It can be done!) Today I help business owners hone the skills to leverage what they already know to create an audience of raving fans.
And when (or, if!) you're ready to expand your reach with the help of an internal team or agency, you'll know all the right questions to ask and be ready to advocate for your business.
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YOUR MARKETING JOURNEY STARTS HERE
Marketing, at its core, is exploring new ways to share your unique genius with the world (and getting people to listen). Start your journey with a self-guided online course that you can work through at your own pace and on your own schedule. Each course is packed with actionable tips, templates, and bonus resources that will have you slinging ink and crafting campaigns in no time. Or start even simpler with free marketing training and advice on the WordSmith blog.
PERSONALIZED NAVIGATION
I said that you are the most qualified person to market your company, and I stand by that. But even the most skilled adventurers can get turned around without a compass. You know, just a little something to help point you in the right direction. That's me, your trusty guide to the great wide world of marketing. I offer content consulting, strategy sessions, and copywriting services to help organize your marketing adventure itinerary.
