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WordSmith

Digital Marketing & Copywriting Courses, Consulting & Services

I HELP SMALL BUSINESS OWNERS CREATE AND SCALE DIGITAL MARKETING CAMPAIGNS WITHOUT THE HELP OF AN AGENCY.

Entrepreneurs are the most qualified people on the planet to market their own products, services, and brands. But, sometimes you just need a little help. That's where I come in.

Now, I'm not advocating against professional help. As the COO of a Raleigh-based marketing agency that would be well...stupid. 

But it is possible to start getting results without retaining a team of experts or allocating a massive budget to campaigns and concepts you don’t  understand. In fact, we want you to understand how critical marketing is, and have a headstart on a few initiatives, before coming to work with us.

I’ve spent the last decade helping companies ramp up scalable, sustainable cross-channel online marketing campaigns from scratch and with little to no budget. (It can be done!) Today I help business owners hone the skills to leverage what they already know to create an audience of raving fans.

 

And when (or, if!) you're ready to expand your reach with the help of an agency, you'll know all the right questions to ask and be ready to advocate for your business.

READY FOR AN AGENCY? I CAN HELP YOU THERE, TOO.

Ali Smith_Bangkok Thailand, September 2019
 
 

YOUR MARKETING JOURNEY STARTS HERE

Marketing, at its core, is exploring new ways to share your unique genius with the world (and getting people to listen). Start your journey with a self-guided online course that you can work through at your own pace and on your own schedule. Each course is packed with actionable tips, templates, and bonus resources that will have you slinging ink and crafting campaigns in no time. Or start even simpler with free marketing training and advice on the WordSmith blog.

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HOW TO WRITE LIKE A

marketer

Your marketing campaigns are only as effective as your messaging. Get my Audience Generator formula for writing persuasive copy that will have people flocking to you. 

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PERSONALIZED NAVIGATION

I said that you are the most qualified person to market your company, and I stand by that. But even the most skilled adventurers can get turned around without a compass. You know, just a little something to help point you in the right direction. That's me, your trusty guide to the great wide world of marketing. I offer content consulting, strategy sessions, and copywriting services to help organize your marketing adventure itinerary.

 

MARKETING AUDIT

Let's explore your organization's marketing goals and objectives together to make sure your existing content is on course. We'll start with a marketing health report and content deep-dive, and see where the weird world of marketing takes us from there!

1-ON-1 STRATEGY

Feeling the wanderlust but don't know where to start? We can walk through the process of developing a sustainable digital marketing strategy that can grow your audience, and your business, together.

FROM THE BLOG